These last two weeks* have been all about the PIVOT – everyone is trying to focus on how to change things up and make things work to survive the current situation.
In the marketing pivot sessions I have run, and in conversations with small businesses in general, I am struck more and more that this situation is taking us back to our foundations.
I am asking businesses questions like:
- Why did you start your business?
- What do your customers love about you?
- What 3 words sum up your brand?
These are always things which should drive your communications. When we pivot, these are still the foundations that we need to build from. Plus, they can help us to prioritize when we are worried about where to focus first.
*(Or fortnight for my UK folks).