People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
Worried about what the competition is up to? Listen … we all like to keep a little eye on what the competition is up to, right? In fact, one of the things we do when making a business or marketing plan is to look at the competitive landscape. This is important because: It…
Being in Your Community No business exists in isolation, and whether your community is local and in person, or a group that exists across a large distance, it’s important to keep community at the heart of your communications. Over recent years, consumers have shown that they care about the wider impact of businesses. They…
Keeping it Simple Anyone think life seems nice and simple these days? Hats off to you if you do – I think for most of us there is an awful lot tugging at our attention like a dozen toddlers who’ve spotted we have candy in our hands. There’s the overwhelm of horrific world events, ongoing…
Being yourself A lot of marketing types talk about “brand values.” Looking at it one way, that’s a fancy way of saying that you and your brand should just … be yourself. Let me explain. When you’re putting your marketing plan together you need to think long and hard about what you represent. What…