Start Using Video! Did that statement give you a feeling of cold dread? When I talk to clients about the number one way to improve their engagement on social media – as well as show their business in a positive light on websites and other platforms, the fear factor gets very real very quickly!…
People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
A few weeks ago I was asked in a meeting … How often should I be changing my marketing plan? This is a great question. To work strategically towards a goal for your business means that you should not be changing things on a whim and running in many directions. However, there will…
Worried about what the competition is up to? Listen … we all like to keep a little eye on what the competition is up to, right? In fact, one of the things we do when making a business or marketing plan is to look at the competitive landscape. This is important because: It…
What’s your brand? One of the things I find very inspiring is helping businesses to really define their brand and start communicating it everywhere they go. To be clear – I am not just talking about a logo here. Your brand should seep into everything that your business does. It should be represented every…