The French call it “la rentrée” We call it back to school. But I like the French version – because it’s not just about the kids – it’s about a general “getting back into things” after the distractions of Summer. There’s a “new stationery” feeling to it. New pencils and notebooks. A…
A lot of the time, successful marketing is about balancing being creative (which I talked about in my last email) with having solid systems in place that can make implementation easier. The more we can reduce the friction of thinking through how to implement, time and again, the faster we can get our creative…
Start Using Video! Did that statement give you a feeling of cold dread? When I talk to clients about the number one way to improve their engagement on social media – as well as show their business in a positive light on websites and other platforms, the fear factor gets very real very quickly!…
People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
A few weeks ago I was asked in a meeting … How often should I be changing my marketing plan? This is a great question. To work strategically towards a goal for your business means that you should not be changing things on a whim and running in many directions. However, there will…