What’s your brand? One of the things I find very inspiring is helping businesses to really define their brand and start communicating it everywhere they go. To be clear – I am not just talking about a logo here. Your brand should seep into everything that your business does. It should be represented every…
Being in Your Community No business exists in isolation, and whether your community is local and in person, or a group that exists across a large distance, it’s important to keep community at the heart of your communications. Over recent years, consumers have shown that they care about the wider impact of businesses. They…
Being yourself A lot of marketing types talk about “brand values.” Looking at it one way, that’s a fancy way of saying that you and your brand should just … be yourself. Let me explain. When you’re putting your marketing plan together you need to think long and hard about what you represent. What…
How do you get yourself into creative mode? When I work with business owners sometimes one of the real challenges is getting out of the mindset of the day-to-day of the business and to get some space to really be able to make sense of stuff, and plan. Here’s how I manage getting into the…
Now that January is in full swing I hope things are going well for you and your business. Over the next few weeks I wanted share quick tips that will prompt you to review what you might be planning for marketing (or maybe give you a little nudge just in case you don’t have…