Being in Your Community
No business exists in isolation, and whether your community is local and in person, or a group that exists across a large distance, it’s important to keep community at the heart of your communications.
Over recent years, consumers have shown that they care about the wider impact of businesses. They want to see how a business’s values fit in with the things that they care about. So make sure you are talking about it in your communications.
For your marketing plan this means:
- Knowing where you fit in to community
- Showing what you do to contribute, collaborate and care
Think about how you fit into your community’s eco-system. How you can work collaboratively with others. It’s great to realize the impact that small and medium businesses can have at multiple levels – and your customers or clients want to hear about it!