Now that January is in full swing I hope things are going well for you and your business. Over the next few weeks I wanted share quick tips that will prompt you to review what you might be planning for marketing (or maybe give you a little nudge just in case you don’t have…
They always said that the one constant in life is change, but is really does seem as though that has gone to extremes this year and last. This Summer has been one with a combination of familiar traditions and also changes due to the current state of the world. I was lucky to…
A conversation I have been having recently with small businesses, is how to demonstrate a genuine and authentic business identity and values, while balancing the needs of ideal customers. I often start with a brainstorming of words and phrases that truly represent the business. This can give lots of inspiration and guidance for your voice and…
I am still feeling the glow after a great hybrid workshop on “Social Media for the Anti-Social” last week. That’s hybrid as in – some people online, and a limited number of people in person! I have been making presentations online for the last year and a bit and I had forgotten how energizing…
Can you define exactly what you stand for? One thing that I talk to clients about often is defining exactly who they are in a way that is meaningful to their customer. Nowhere is this more important than in your bio if you are the face of your business, or your “About” info…