People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
A few weeks ago I was asked in a meeting … How often should I be changing my marketing plan? This is a great question. To work strategically towards a goal for your business means that you should not be changing things on a whim and running in many directions. However, there will…
What’s your brand? One of the things I find very inspiring is helping businesses to really define their brand and start communicating it everywhere they go. To be clear – I am not just talking about a logo here. Your brand should seep into everything that your business does. It should be represented every…
Being in Your Community No business exists in isolation, and whether your community is local and in person, or a group that exists across a large distance, it’s important to keep community at the heart of your communications. Over recent years, consumers have shown that they care about the wider impact of businesses. They…
Keeping it Simple Anyone think life seems nice and simple these days? Hats off to you if you do – I think for most of us there is an awful lot tugging at our attention like a dozen toddlers who’ve spotted we have candy in our hands. There’s the overwhelm of horrific world events, ongoing…