A lot of the time, successful marketing is about balancing being creative (which I talked about in my last email) with having solid systems in place that can make implementation easier. The more we can reduce the friction of thinking through how to implement, time and again, the faster we can get our creative…
I’ve been thinking a lot about creativity this week I talked to a woman whose whole business is being creative. But she needs to get creative with how to market it. I also talked to a consultant who knows how to implement great projects – but not how to inspire people through his communications.…
People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
A few weeks ago I was asked in a meeting … How often should I be changing my marketing plan? This is a great question. To work strategically towards a goal for your business means that you should not be changing things on a whim and running in many directions. However, there will…
What’s your brand? One of the things I find very inspiring is helping businesses to really define their brand and start communicating it everywhere they go. To be clear – I am not just talking about a logo here. Your brand should seep into everything that your business does. It should be represented every…