Being in Your Community No business exists in isolation, and whether your community is local and in person, or a group that exists across a large distance, it’s important to keep community at the heart of your communications. Over recent years, consumers have shown that they care about the wider impact of businesses. They…
Keeping it Simple Anyone think life seems nice and simple these days? Hats off to you if you do – I think for most of us there is an awful lot tugging at our attention like a dozen toddlers who’ve spotted we have candy in our hands. There’s the overwhelm of horrific world events, ongoing…
Being yourself A lot of marketing types talk about “brand values.” Looking at it one way, that’s a fancy way of saying that you and your brand should just … be yourself. Let me explain. When you’re putting your marketing plan together you need to think long and hard about what you represent. What…
Now that January is in full swing I hope things are going well for you and your business. Over the next few weeks I wanted share quick tips that will prompt you to review what you might be planning for marketing (or maybe give you a little nudge just in case you don’t have…
They always said that the one constant in life is change, but is really does seem as though that has gone to extremes this year and last. This Summer has been one with a combination of familiar traditions and also changes due to the current state of the world. I was lucky to…