The French call it “la rentrée” We call it back to school. But I like the French version – because it’s not just about the kids – it’s about a general “getting back into things” after the distractions of Summer. There’s a “new stationery” feeling to it. New pencils and notebooks. A…
A lot of the time, successful marketing is about balancing being creative (which I talked about in my last email) with having solid systems in place that can make implementation easier. The more we can reduce the friction of thinking through how to implement, time and again, the faster we can get our creative…
I’ve been thinking a lot about creativity this week I talked to a woman whose whole business is being creative. But she needs to get creative with how to market it. I also talked to a consultant who knows how to implement great projects – but not how to inspire people through his communications.…
Start Using Video! Did that statement give you a feeling of cold dread? When I talk to clients about the number one way to improve their engagement on social media – as well as show their business in a positive light on websites and other platforms, the fear factor gets very real very quickly!…
People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…