The French call it “la rentrée”
We call it back to school.
But I like the French version – because it’s not just about the kids – it’s about a general “getting back into things” after the distractions of Summer.
There’s a “new stationery” feeling to it.
New pencils and notebooks.
A fresh start.
It’s true that this season can have a New Year feeling to it – and it’s a great time to think about how the rest of the year will look.
Now is the time to get your plan together for the rest of 2023 – the Winter holidays will eat a lot of time, and we need to get ahead of that.
September is when I really consider Q4 to be starting, even though I am a month early.
It’s the last big chapter of the year. Last chance to plan out activities and campaigns that hit before 2024.
So today is your friendly reminder to take a look at the weeks ahead, and plot out what you want to achieve in that time.
- Do you have holiday gifting campaigns you could start to prepare now?
- Do you have a New Year launch that needs to be set up before January rolls around?
- Or do you just need to bring forward some activities, or pre-fill your social media calendar so that you can enjoy the Winter season with a little less on your plate?
Wishing you a wonderful rest of your week!