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Sharpen Your Pencils

The French call it "la rentrée"   We call it back to school.   But I like the French version...
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Back to the Basics

I re-learned a lesson yesterday. (Don't you love those lessons that repeat themselves?)   Based on a question I had...
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Systems in Your Business

A lot of the time, successful marketing is about balancing being creative (which I talked about in my last email)...
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Business Growth Tips Marketing Perspectives

Are You Creative?

I've been thinking a lot about creativity this week   I talked to a woman whose whole business is being...
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How I Scare My Clients

Start Using Video! Did that statement give you a feeling of cold dread?   When I talk to clients about...
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Just One Thing…

People think that marketing is about being super creative and brainstorming all the great ideas - and it certainly is...
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Your Marketing Plan is Like a Cake

A few weeks ago I was asked in a meeting ...   How often should I be changing my marketing...
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Competition

Worried about what the competition is up to? Listen ... we all like to keep a little eye on what...
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What’s Your Brand?

What's your brand? One of the things I find very inspiring is helping businesses to really define their brand and...
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Community Marketing Perspectives Marketing Trends

Being in the Community

Being in Your Community No business exists in isolation, and whether your community is local and in person, or a...
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Keeping it Simple

Keeping it Simple Anyone think life seems nice and simple these days? Hats off to you if you do -...
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Being Yourself

Being yourself A lot of marketing types talk about "brand values." Looking at it one way, that's a fancy way...
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Getting Creative

How do you get yourself into creative mode? When I work with business owners sometimes one of the real challenges...
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Getting Started

Now that January is in full swing I hope things are going well for you and your business.   Over...
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Change is in the Air

They always said that the one constant in life is change, but is really does seem as though that has...
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Recharge and Reset

I've been reflecting that the usual 'recharge and reset" possibilities have been very different for us this year.   Small...
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You Do You, Boo!

A conversation I have been having recently with small businesses, is how to demonstrate a genuine and authentic business identity and values,...
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Are You Getting Out There?

I am still feeling the glow after a great hybrid workshop on "Social Media for the Anti-Social" last week. That's...
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Who are You?

Can you define exactly what you stand for?   One thing that I talk to clients about often is defining...
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Business Growth Tips Marketing Trends

Time for Creativity

Time for Creativity This year has been speeding by with various projects that all require some sort of creativity. I...
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