I’ve been thinking a lot about creativity this week I talked to a woman whose whole business is being creative. But she needs to get creative with how to market it. I also talked to a consultant who knows how to implement great projects – but not how to inspire people through his communications.…
A few weeks ago I was asked in a meeting … How often should I be changing my marketing plan? This is a great question. To work strategically towards a goal for your business means that you should not be changing things on a whim and running in many directions. However, there will…
Being yourself A lot of marketing types talk about “brand values.” Looking at it one way, that’s a fancy way of saying that you and your brand should just … be yourself. Let me explain. When you’re putting your marketing plan together you need to think long and hard about what you represent. What…
Time for Creativity This year has been speeding by with various projects that all require some sort of creativity. I always think that one of the pleasures and pressures of working in marketing is the need to be creative regularly. Not to mention, with the change that we have seen and experienced since 2020, there…