Worried about what the competition is up to? Listen … we all like to keep a little eye on what the competition is up to, right? In fact, one of the things we do when making a business or marketing plan is to look at the competitive landscape. This is important because: It…
They always said that the one constant in life is change, but is really does seem as though that has gone to extremes this year and last. This Summer has been one with a combination of familiar traditions and also changes due to the current state of the world. I was lucky to…
A conversation I have been having recently with small businesses, is how to demonstrate a genuine and authentic business identity and values, while balancing the needs of ideal customers. I often start with a brainstorming of words and phrases that truly represent the business. This can give lots of inspiration and guidance for your voice and…
Can you define exactly what you stand for? One thing that I talk to clients about often is defining exactly who they are in a way that is meaningful to their customer. Nowhere is this more important than in your bio if you are the face of your business, or your “About” info…
These last two weeks* have been all about the PIVOT – everyone is trying to focus on how to change things up and make things work to survive the current situation. In the marketing pivot sessions I have run, and in conversations with small businesses in general, I am struck more and more that this situation is taking…