The French call it “la rentrée” We call it back to school. But I like the French version – because it’s not just about the kids – it’s about a general “getting back into things” after the distractions of Summer. There’s a “new stationery” feeling to it. New pencils and notebooks. A…
A lot of the time, successful marketing is about balancing being creative (which I talked about in my last email) with having solid systems in place that can make implementation easier. The more we can reduce the friction of thinking through how to implement, time and again, the faster we can get our creative…
Worried about what the competition is up to? Listen … we all like to keep a little eye on what the competition is up to, right? In fact, one of the things we do when making a business or marketing plan is to look at the competitive landscape. This is important because: It…
They always said that the one constant in life is change, but is really does seem as though that has gone to extremes this year and last. This Summer has been one with a combination of familiar traditions and also changes due to the current state of the world. I was lucky to…
A conversation I have been having recently with small businesses, is how to demonstrate a genuine and authentic business identity and values, while balancing the needs of ideal customers. I often start with a brainstorming of words and phrases that truly represent the business. This can give lots of inspiration and guidance for your voice and…