People think that marketing is about being super creative and brainstorming all the great ideas – and it certainly is – but there’s a little more to it than that, The fact is that a lot of success in marketing is just setting some hard priorities and going after them consistently. It’s not glamorous,…
Staring down the end of 2020 Less than 100 days to go… It seems to be true that 2020 is a year that most of us can’t wait to see the back of …. However – at the same time – how can it be getting into Autumn and Winter already? As a parent of a…
Making marketing easier using systems What’s your system? I’ll be honest – today is the first day in at least a week that I have been able to work properly. Somehow, I managed to come down with a virus. No, not THAT virus – but one that reminded me that it’s tough to be a business owner…
These last two weeks* have been all about the PIVOT – everyone is trying to focus on how to change things up and make things work to survive the current situation. In the marketing pivot sessions I have run, and in conversations with small businesses in general, I am struck more and more that this situation is taking…
Community – rising up together My day yesterday was bookended with Chamber of Commerce and Business Association meetings – all now virtual of course – and I was struck by some of the stories I heard of community pulling together. Times are definitely tough but there is a feeling of a return to local grassroots community…