speaking topic
Stepping Into your Marketing Power
Small business marketing is more important – and also more complex- than ever.
Identifying the core activities that will really make a difference is crucial to a business’s success.
In this practical workshop we’ll cover what’s important for small business marketing right now (including how COVID impacts your communications).
We’ll run through the top 5 issues that hold small businesses back from success in their marketing, and how to address each of them right now.
1. Strategic Planning
2. Not knowing the customer
3. Trying to do everything
4. Inconsistency/spray and pray
5. Starting from scratch every time.
Next – we’ll cover the 2 “magic wand” practices small businesses can use every time they undertake communications – and which make all marketing decisions easier.
Finally, how to get your act together with a great system – to become a consistent marketing power to be reckoned with.
Small business marketing is more important – and also more complex- than ever.
Identifying the core activities that will really make a difference is crucial to a business’s success.
In this practical workshop we’ll cover what’s important for small business marketing right now (including how COVID impacts your communications).
We’ll run through the top 5 issues that hold small businesses back from success in their marketing, and how to address each of them right now.
1. Strategic Planning
2. Not knowing the customer
3. Trying to do everything
4. Inconsistency/spray and pray
5. Starting from scratch every time.
Next – we’ll cover the 2 “magic wand” practices small businesses can use every time they undertake communications – and which make all marketing decisions easier.
Finally, how to get your act together with a great system – to become a consistent marketing power to be reckoned with.
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Social Media for the Anti-Social
Social media provokes both love and hate within our businesses. It can be fun, it can be all-consuming – and at times it can be difficult to decide whether it is all worth it. Learn to approach social media with savvy. We’ll break things down so you can hit that social media sweet spot – getting the most benefits while not overwhelming your calendar or your budget.
Great to hear from you! An email love story..
A deep dive on how to harness great email practices to create powerful relationships. We’ll look at creating the sort of email which will have your contacts looking forward to hearing from you, valuing your opinions and buying what you are offering.