Stepping Into your Marketing Power

speaking topic

Stepping Into your Marketing Power

Small business marketing is more important – and also more complex- than ever.

Identifying the core activities that will really make a difference is crucial to a business’s success.

In this practical workshop we’ll cover what’s important for small business marketing right now (including how COVID impacts your communications).
We’ll run through the top 5 issues that hold small businesses back from success in their marketing, and how to address each of them right now.

1. Strategic Planning
2. Not knowing the customer
3. Trying to do everything
4. Inconsistency/spray and pray
5. Starting from scratch every time.

Next – we’ll cover the 2 “magic wand” practices small businesses can use every time they undertake communications – and which make all marketing decisions easier.

Finally, how to get your act together with a great system – to become a consistent marketing power to be reckoned with.

Small business marketing is more important – and also more complex- than ever.

Identifying the core activities that will really make a difference is crucial to a business’s success.

In this practical workshop we’ll cover what’s important for small business marketing right now (including how COVID impacts your communications).
We’ll run through the top 5 issues that hold small businesses back from success in their marketing, and how to address each of them right now.

1. Strategic Planning
2. Not knowing the customer
3. Trying to do everything
4. Inconsistency/spray and pray
5. Starting from scratch every time.

Next – we’ll cover the 2 “magic wand” practices small businesses can use every time they undertake communications – and which make all marketing decisions easier.

Finally, how to get your act together with a great system – to become a consistent marketing power to be reckoned with.

testimonials

Catherine’s presentation to our entrepreneur group was delightful. Marketing can be an elusive subject and Catherine laid out actionable ideas that were easy to understand, and easy to execute. She followed up her presentation with tools to put into place a program that she described that was straightforward and powerful. I’ve seen multiple presentations on marketing and can say that I got more tangible and actionable information from Catherine’s one presentation than I’ve gotten from any other speaker.

Amy Lane

Founder, Graphic Revival

Power & Purpose
2021-01-14T22:34:09+00:00

Amy Lane

Founder, Graphic Revival

Catherine’s presentation to our entrepreneur group was delightful. Marketing can be an elusive subject and Catherine laid out actionable ideas that were easy to understand, and easy to execute. She followed up her presentation with tools to put into place a program that she described that was straightforward and powerful. I’ve seen multiple presentations on marketing and can say that I got more tangible and actionable information from Catherine’s one presentation than I’ve gotten from any other speaker.
Catherine presented very concrete and clear information on marketing to our cohort of founders in the accelerator program. Business owners are bombarded with opinions and ideas but her ability to present actionable strategy and definitions was very helpful and inspired action! Teams loved the Q&A and getting direct, professional feedback in her non judgmental, concise and confident tone.  We will have her back again and again.. she not only knows her stuff, but the best way to share it.

Jennifer Ferguson

Director of Programs, Innovate Longmont
Founder and CEO of Wonder Tours and Bricks Retail

Power & Purpose
2021-01-14T22:33:08+00:00

Jennifer Ferguson

Director of Programs, Innovate Longmont
Founder and CEO of Wonder Tours and Bricks Retail

Catherine presented very concrete and clear information on marketing to our cohort of founders in the accelerator program. Business owners are bombarded with opinions and ideas but her ability to present actionable strategy and definitions was very helpful and inspired action! Teams loved the Q&A and getting direct, professional feedback in her non judgmental, concise and confident tone.  We will have her back again and again.. she not only knows her stuff, but the best way to share it.
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